- Her interactive nickelodeon magazine series#
- Her interactive nickelodeon magazine tv#
- Her interactive nickelodeon magazine free#
Verizon and AT&T have the most advanced TV set-top boxes since they are the latest entrants in the market. One constraining factor: Many consumers still have set-top boxes hooked up to their TVs that can't support interactive services like My Nick Jr. It is unclear how widely other companies will adopt the approach. Viacom could potentially extend the idea of a personalized channel to its other properties like MTV, executives said. "We were convinced of the potential" of Viacom's service, she said. "The future of pay TV relies on personalization," said Claire Basini, marketing director of CanalSat. It fit nicely with CanalSat's other efforts to personalize TV viewing, such as technology that recommends shows to viewers based on what they've previously viewed.
Her interactive nickelodeon magazine free#
The interactive channel was a good fit for CanalSat, a unit of Vivendi SA, that was looking for ways to differentiate itself from the array of free over-the-air channels competing in France's TV market. "Now it's starting to roll out around the world." "You haven't seen that cannibalization effect" in France, said Bob Bakish, president and chief executive of Viacom International Media Networks. launch by testing the service in France, where it thought the stakes of failure would be lower. Viacom said it gained confidence before the U.S. channel caters to a preschool audience and shows repeats of episodes aired in Nick USA's preschool programming block. Like Walt Disney Co.'s Disney Junior and Comcast Corp.'s Sprout, the Nick Jr.
In the U.S., the flagship Nickelodeon network has a preschool programming block that averaged 570,000 viewers among children 2 to 5 years old in 2013. One risk for the media company is that the new channel could draw viewers away from existing Nickelodeon channels. Viacom hopes the new channel will help it negotiate higher carriage fees and give characters in its shows greater exposure, helping its consumer products licensing business. But the company also wants to ensure that the pay-TV ecosystem - which provides the bulk of its revenue and profit through carriage fees and advertising - is healthy and technologically advanced. He said other media companies and distributors could launch their own interactive channels.įor Viacom, streaming outlets are customers - it licenses shows to them. will help the company compete against these streaming-video services. Terry Denson, Verizon's vice president of content strategy and acquisition, said My Nick Jr. The new service highlights how media companies and pay-TV operators are trying to modernize TV viewing at a time when consumers want greater control over what they watch and services like Netflix and Inc.'s Prime Instant Video are offering compelling alternatives to cable television. Parents can get reports on what their children watch and can program the channel to shut off after a set time period. library.Ĭhildren can rate shows by clicking on smile or frown icons, and the service will tweak the programming lineup accordingly. will choose content to air from hundreds of episodes in the Nick Jr. by indicating their relative preference for seven themes such as "word play", "super-sonic science", and "get creative".īased on those preferences, My Nick Jr. Parents will be able to personalize the content that airs on My Nick Jr. technology introduces a third way to deliver TV - giving each household a customized channel. TV viewers have two basic options nowadays: They can watch a channel with programming scheduled by a TV network, or sift through video on-demand services to find a show they like.
Her interactive nickelodeon magazine series#
It will be adjacent in the TV menu to Nick's main "Nick Jr." preschool channel that is home to "Dora", "The Backyardigans", "Bubble Guppies", and other series targeted at a preschool audience.
pay-TV operators later, the companies say. The new "My Nickelodeon Junior" interactive channel will be available in coming months to customers of Verizon Communications Inc.'s FiOS TV service, with Viacom planning to roll the network out to other U.S. The The Wall Street Journal is reporting in the following article from their official website, wsj.com, the exciting Nickelodeon News that Viacom Media Networks, the parent company of the Nickelodeon brand, has unveiled plans to launch a brand new interactive preschool television channel in the USA called "My Nick Jr." that can be programmed according to parents' tastes and provide access to hundreds of episodes of popular Nickelodeon Preschool shows from Nickelodeon's archives such as "Dora the Explorer" in a novel TV-delivery approach that combines elements of streaming services Pandora and Netflix Inc.!
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